Retail merchants often use custom boxes as an alternative to packaging their products for sale. They are also often used to market new merchandise or seasonal specials at department stores, allowing shoppers to browse before making a purchase decision. In addition, custom boxes can be beneficial for businesses looking for ways to stand out from the competition without breaking the bank on expensive advertising campaigns or extensive marketing efforts.
Significance of Custom Boxes:
Attracting customers is not easy; standing out from the crowd is probably the most challenging thing for any business. If you want to stand out from your competitors, you need something that makes people remember you, even after leaving your place of business.
An excellent way to do this is by using custom boxes as promotional items or giveaways at events such as trade shows and expos, where many visitors walk around looking at different stalls/booths offering something exciting and valuable. Here are 6 ideas that can help you improve your sales by using custom boxes wholesale in an impressive way.
Create Unique shape
If you have a product that has an interesting shape, it can attract attention to your display. You can also use a shape associated with your brand, company or business to present your products in custom display boxes. For example:
- A shoe store could use shoes for the shape of the countertop shelf
- An ice cream shop could use cones as the countertop shelf
Use Custom design for custom boxes
Custom design is one of the most effective ways to make your custom boxes stand out. It can make your custom boxes more attractive, unique, eye-catching and user-friendly. The attractiveness of a custom-designed box is based on its colour combination, shape and size.
A good designer will always use bright and vibrant colours for commercial packaging as these colours attract attention easily and keep customers interested in purchasing the product being displayed in them. You can make the shape of your custom custom boxes rectangular or square, making it easy for customers to carry around with them when they go shopping or travel from one place to another.
Use Product label:
Product labels are an efficient way of displaying information about your product without using up space on the actual card itself. You can place your product label on the box’s front, back, or even side. The labels are usually made with a decal applied directly onto the packaging material. You can find them in numerous sizes and shapes depending on how big you want them to be. If you have too many products that need labels, there’s no need to worry – these stickers come in rolls, so they’re easy to cut down as needed.
Do Proper placement for custom boxes:
Proper placement is the most important thing to consider when you’re setting up a counter display box. This packaging should be placed in an area where they can be easily seen by all of your guests and also where there’s enough space for people to move around them without bumping into each other.
If you’re working with limit space, try grouping similar items together on one table so that none of the products is bury under others. For example, if you sell tea towels and placemats on one table. Place them next to each other instead of separating them. By a few inches or more (like how this counter display looks).
Use as an advertising or marketing tool:
Use a custom boxes as an advertisement for your company or product line. Including information about where customers can find more information. About what you do online, as well as links for social media accounts and other promotional materials. Such as flyers and brochures; this will help them remember who you are. And what products/services they should check out next time they’re in the area.
Present your logo or brand design on custom boxes:
Custom boxes with a logo or brand design are a great way to show off your business. And get people excited about what you offer. They’re also excllent to add colour to your counter space. Which can go a long way in making your shop more welcoming.
It’s not easy to find a unique design to use on your counter displays. But, with some creative thinking, you can come up with a few unique designs. That will grab the attention of customers and prospects. Remember, this is not only the first thing guests see when they enter your establishment, but it will also leave a lasting impression about your store and business.