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Digital signage as a tool to increase retail sales

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Digital retail sales signage simply refers to the use of screens and other digital displays to communicate with shoppers. The best retail digital signage draws shoppers in, solves their needs, and—of course—encourages them to buy your product and become repeat customers.

some may feel hesitant to make such changes as sales may be negatively affected or may not change. However, the effect of digital signage on sales is quite the opposite. But why is that the case?

Digital Signage Improves Overall In-Store Shopping Experience

In modern times, a store that looks futuristic and sleek can be extremely attractive to customers. Many consumers like being inside a store that looks good because it enhances their shopping experience. Digital signage is interactive and informative, providing shoppers with crucial data at the shelf’s edge. Moreover, staff workload is significantly lower with digital signage so employees can focus on customer service instead. A store with boring signage and unattentive staff is a turn-off to customers as the assumption is that shopping there will be dull and difficult. However, digitizing your signage can turn all that around.

You can attract window shoppers with hot sales and promotions

If you want to increase your retail sales, the very first thing you need to do is get more customers into your store. This is where digital signage for retail really stands out from the pack and gives retailers a competitive advantage.

The reason being that showcasing limited-time sales and promotions on high-definition screens is a guaranteed way for your shop to pique the interest of potential shoppers that happen to be passing by your store—in turn, leading to higher sales.

In contrast to traditional signs, which are costly to constantly need to update, digital retail signage is always easy to update and is much more pleasing to the eye.

Digital Signage,  More Effective Product Information Displays

When you use a large paper sign or placard, you can usually only show one product picture and one engaging caption. In the digital age, this will no longer suffice. Customers want to see more so they can learn more about a product. With an electronic shelf label or other forms of digital sign, the display possibilities are endless. You can display several product photos and videos that showcase your products better and your customers.

Elevate Your Signage With SOLUM ESLs

Replace your paper and plastic labels with our innovative products from SOLUM, including Newton TOUCH. We have a wide range of digital solutions for retail establishments of any size. Contact our sales team to learn more about your options today.

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